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BioNeutra Welcomes Mr. Gordon Holscher as Chief Revenue Officer to Drive Global Revenue Strategy

BioNeutra strengthens leadership team with the appointment of Mr. Gordon Holscher as CRO

BioNeutra North America Inc., a leading global supplier of high-quality functional ingredients, is pleased to announce the appointment of Mr. Gordon Holscher as Chief Revenue Officer. Mr. Holscher is a seasoned professional with 30 years of global and multi-cultural experience in Sales Management, Commercialization, and Marketing in various industries such as Food and Beverage, Automotive, and HVAC, within B2B distribution, retail channels, as well as CMOs and private label manufacturing businesses.

Mr. Holscher brings a wealth of expertise to the BioNeutra team, having previously served in leadership positions at several high-profile companies, and having a proven track record of developing successful sales strategies, building strong customer relationships, and driving revenue growth across multiple product lines.

"We are thrilled to welcome Mr. Holscher to our team. His extensive experience in commercialization, sales, and marketing will be invaluable as we continue to grow and expand our business," said Dr. Jianhua Zhu, CEO of BioNeutra. "We are confident that Mr. Holscher's leadership and expertise will play a crucial role in accomplishing our strategic goals and fostering the growth of our business.”

As Chief Revenue Officer, Mr. Holscher will be responsible for overseeing all aspects of BioNeutra's revenue growth initiatives and leading the company’s sales, marketing, and commercial business directives around the world. Mr. Holscher's customer-centric sales strategies and his ability to establish strong relationships with industry stakeholders are expected to be instrumental in driving BioNeutra's ongoing success. He will work closely with the executive team to identify untapped market opportunities and develop targeted solutions that cater to the evolving needs of customers in the food and beverage sector.

Mr. Holscher will also play a key role in developing and executing marketing campaigns and initiatives that support the company's revenue growth objectives. Furthermore, his experience in commercialization and marketing is set to facilitate product innovation and expand BioNeutra's global customer base. With Mr. Holscher's guidance and experience, BioNeutra is anticipated to expand its revenue streams and cement its position as a significant player in the functional ingredients market for the food and beverage sector. He will operate from the Vancouver global headquarters and will have a global scope of work.

"I am excited to join BioNeutra at such a pivotal time in its growth journey," said Mr. Holscher. "I have been impressed by the company's commitment to innovation, quality, and customer service, and I look forward to working with the team to drive revenue growth and expand our market shares."

With a global presence and a reputation for excellence, BioNeutra is poised for continued growth in the years ahead. The addition of Mr. Holscher to its leadership team is a clear indication of the company's commitment to driving revenue growth and expanding its market share.

About BioNeutra

BioNeutra is an award-winning, sector-leading Canadian company in the business of research and development, production and commercialization of ingredients for nutraceutical, functional and mainstream foods and beverages with a focus on its lead product platform - VitaFiber® IMO.

VitaFiber® IMO is made using a patented process that naturally transforms starch molecules from agricultural crops such as pea or tapioca into healthy, functional molecules. The VitaFiber manufacturing process is based upon a natural enzymatic conversion of the molecules without any chemical modification involved making VitaFiber® IMO a natural food and beverage ingredient.

BioNeutra owns and operates the only facility manufacturing IMOs in North America. VitaFiber® IMO has been approved for sale by the world’s top three health regulatory bodies – GRAS approved by the US Food & Drug Administration; the European Food Safety Authority and Health Canada (approved as a novel food ingredient). Additionally, VitaFiber® IMO has been approved as a dietary fiber by Health Canada. VitaFiber® IMO is a naturally sweet, lower calorie alternative to sugar and is a natural source of dietary fiber and prebiotic for human digestive health. It is also helpful with weight management. VitaFiber® IMO is also non-GMO, vegan friendly, gluten-free, Kosher and Halal certified and available as certified organic.

The Company’s customers include a mix of small and medium businesses as well as a number of high-profile food and beverage manufacturers on four continents.

Further information about BioNeutra is available on the Company’s website at and the SEDAR website at

For more information about BioNeutra, please visit

Media Contact:

Gordon Holscher

Chief Revenue Officer

Cell: 1-604-307-4709


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