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HABITS SHIFT DEMAND TOWARD LESS SUGAR, MORE FIBER IN SNACKS

NEW CONSUMER INSIGHTS IN 2022

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AS INTEREST IN HEALTHIER SNACKS CONTINUES TO RISE, NEW CONSUMER INSIGHTS HIGHLIGHT OPPORTUNITIES FOR REDUCED-SUGAR AND HIGH-FIBER OPTIONS

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Demand for snacks remains strong, as more than one-third (35%) of U.S. adult snackers say that, in an average week, they eat more packaged snacks now than they did a year ago, according to data from BioNeutra’s recent survey of 503 snack consumers. Another 38% said they eat about the same amount.

KEY POINTS

•Consumers are likely to be snacking as much or more than last year, especially those who prefer healthy and reduced-sugar snacks

•Texture in snacks is a priority 

•Satisfaction is not widespread for current reduced-sugar applications 

•“Mini” snacks are trending

• Consumers would eat more reduced-sugar or added-fiber snacks if they were similar in taste and texture to original

Laura
CEO

This product presents exactly as described in the product description. The syrup is clear, taste about half the sweetness of sugar and leaves no aftertaste (somewhat to my surprise). So far the feedback of the "prebiotic" nature of the syrup has provided our customers a greater feeling of regularity. We will continue to use it as an alternative to sugar to better-support our products functionality.

Sandra
Founder

VitaFiber syrup is an incredible win for science. It’s a naturally sourced fibre supplement that also doubles as a sugar replacement. So basically anytime you’re using honey or sugar, you can switch this in. It’s lower calorie (not crazy high in sugar either) and gives that kick of sweetness, plus the added fibre!

Steven
Product Development Specialist

This is the greatest product ever!!!! We use this to make all kinds of healthy cookies, protein bars etc. This is a must have product for any fitness freak.

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MADE BY NATURE, NURTURED BY SCIENCE.

WHAT OUR CUSTOMERS ARE SAYING